What is The Immersive Physical Experience?

The space is defined by its boundaries e.g. walls. When activities and engagement are developed within, the space turns into the place.
Physical experience design incorporates elements from user experince design, architecture and behavioral design among others.
Meanwhile, the immersive experience design reinforces the multisensorial perception. Most commonly, the immersive experience design is discussed in the context of XR.

The immersive physical experience design production is embedded into the creation of a world of its own. While the experience detaches the audience from mobile devices and headsets, it allows a break from the noise coming outside.

The immersive experience design consists of generative non-linear storytelling, spatial audio, projection mapping, lighting, machine vision and sensor technology integrated into an environment.
With these tools, the immersion and interaction with physical and digital content create and transform the everyday space into a meaningful and collective engagement in the physical place.

What is Spatial Audio?

Spatial Audio is a technique of distributing sound in the physical or virtual 3D space. It enables us to have a better representation of how sound behaves in real life.
Spatial Audio delivers a sound field that deepens the sensory perception of our works.
Besides, surreal 3D soundscapes can be created using programming, sound design and different speaker set-ups.

What is Embodied Interaction?

This type of interaction supports visitors’ engagement in a contextual manner. The human body, its senses and place are taken into consideration. 
Embodied interaction shapes and augments human cognition coupling motor movements and senses, including the interaction and environment itself.
The phenomenological shifts are focused to all senses beyond the audiovisual, from action-centred skills to motor memory.
We use cutting edge technology such as sensors, trackers and data scraping to bring meaningful communication between the human body, tangible objects and the physical and cyberspace. 

Diagram of design terms used at our services page.

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